Marketing Suggestions

We recommend that you help your members discover virtual dating and you will see an increase in conversions and retention. 

Consider these tactics for creating awareness of the virtual dating feature on your site and inducing trial among your users:


  • Place banner ads on your homepage and throughout the site to promote the virtual dating component of your site and call attention to this feature by using action words such as "New, Try Now!";

virtual-dating-banner-ad

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  • Have a pop up announcement when your members sign into their accounts informing them of the new virtual dating feature;
  • Send an email blast to all members, letting them know about the introduction of this new, exciting feature;
  • If your site has a Discussion Forum, create a "Virtual Dating" thread and start a discussion;
  • Add a "Virtual Dating" tab, with pull down menus to "Learn More," "Tutorial" and a "Changing Your Avatar" link (content available from OmniDate);
  • Incorporate supporting materials, such as "How to" instructions, tutorials and Flash demos (content available from OmniDate);

  • Include "Virtual Dating" in your FAQ's (content available from OmniDate). 


We are always happy to provide suggestions and additional marketing collateral specific to your site. Your success is our success!


More suggestions for driving traffic

More suggestions for increasing conversion and retention


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Virtual Dating Facts
Virtual dating creates real-life relationships (Journal of Interactive Marketing)

“People who interacted with each other in the virtual world had better chemistry in face-to-face meetings than people who had only viewed profiles” (Columbia News)

“People who interacted with each other on a virtual date had better chemistry in face-to-face meetings than people who had only viewed profiles” (Columbia News)
OmniDate, Virtual Dating on Facebook